I provide branding and strategic communications and marketing consulting to cause-based entrepreneurs and organizations.

After working together, you’ll feel more focused, clear, and confident. You’ll gain a deeper understanding of yourself, what you want, and how you’re going to get there.

DEFINING YOUR CAUSE’S BRAND IDENTITY

It’s hard to motivate others to get behind your cause when you can’t explain who you are, what you do, or why.

I’ll lead you through a simple yet insightful process that will define your brand’s fundamental elements and create your own brand platform. When your overall brand is clear, you can easily and confidently articulate who you are, what sets you apart, and why your unique offer is the best choice for your target audience.

COMMUNICATIONS & MARKETING PLANNING

Are you looking to change people’s perceptions, increase revenue, or gain more Twitter Followers?

I’ll work with you to understand what you want to achieve and help you focus and define your measurable goals and develop a concise plan that outlines the recommended approaches, tactics, and a step-by-step action plan so you have a brief, practical, and achievable roadmap to reach your goals.

PROJECT MANAGEMENT & IMPLEMENTATION

Bringing your communications and marketing tools and activities to life takes time, tenacity, and solid project management skills.

Working with you, and any needed vendors, I manage all the creative and logistical details to produce a wide variety of tactics including social media content and platforms, corporate stationary, key messaging, brochures, annual reports, news releases, websites, apps, and more.

VIRTUAL COMMUNICATIONS MANAGER

For many non-profits and entrepreneurs, having a full-time communications and marketing resource is not feasible.

Tapping into a Virtual Communications Manager can be the next best thing and save you from having to figure things out on your own. I provide brand, communications, and marketing advice and coaching at an hourly rate. Just call when you need some support.

CLIENT TESTIMONIALS

  • Nathalie was instrumental in helping our team define our communications strategy. She asked and helped to answer key questions, including about our audience and priorities. She always kept our vision as front-of-the-line in her work. As a meticulous, detail-oriented person, she ensured that the final products were consistent and of high quality.

    Marium Vahed

    Coordinator, Journeys to Active Citizenship, North York Community House

  • Nathalie was able to pull from both of us an understanding of what we do and have us articulate this so it became a statement of what Ledden Design iT offers our clients. Our expectations of understanding our differentiators, were validated by this process. As partners, this helped to unify our goals and added clarity on how we present our service offerings. It became more tangible.

    Cathy Ledden & Bill McLean

    Owners, Ledden Design iT

  • I see the brand platform as a guiding light, something to keep me focused so I am not all over the map in terms of my prospecting and marketing. I found the differentiators Nathalie developed particularly useful. They help clarify my value and what I bring to the table.

    Katherine O'Brien

    Writer & Content Creator

  • Nathalie totally understands the concept of “brand” and how it’s so much more than simply marketing or advertising. I highly recommend her for her strategic ability to connect the dots in brands and truly help them flourish.

    Craig Postons

    Brand Speaker, Writer, Strategist

  • My expectations of working with Nathalie were exceeded. She took the time to understand our business and what makes us slightly different from our competition. She was professional in the way she led us through the process and the final report was exactly what we were looking for.

    Farhad Sethna

    VP, Corporate Services, Shepherd Village

  • Nathalie did a superb job in helping The Law Foundation of Ontario to articulate concise and compelling visioning statements and generated consensus on how to position the organization for the future.

    Karen Cohl

    Director, Crystal Resolution Inc.

  • Nathalie was able to strike a good balance between understanding the mandate and how to stretch to bring new ideas into the mix that would enhance the original concept without going ‘off-book’.

    Matthew Shepherd

    Communications & Marketing Director, Queen’s Law

  • Nathalie is competent, professional, and engaged and is skilled at boiling down a business’ brand to the important essentials.

    Sharon Aschaiek

    Owner, Higher Ed Communications

  • Nathalie brings a practical eye to her work and a good analysis of the writing she is presented with editing. She went above and beyond to make sure we had a top quality edited document and that we received it on time. Evaluations of it have been very positive!

    Janet McAllister

    Equity and Engagement Lead, camh

  • Nathalie brought my mission to life! Having the brand platform provided the focus and guidance I needed to develop a strategy for my business that will resonate with my target audience.

    Lyndsay Campbell

    Owner, Radiance Holistic Fitness