May 2018 Company Higher Ed Communications Higher Ed Communications is the newly rebranded business of longtime professional communicator Sharon Aschaiek, who specializes in content strategizing and development for the post-secondary education sector. Deliverables Through my brand development consulting service, I developed the following for Sharon: Brand platform consisting of: vision, mission, values, personality, target […]
November 2016 Yup & Nope: A one-minute look at brands in real life. Who’s doing it right and who’s doing it all wrong. Toronto Police Service If it has your name on it, it represents your brand. Even cop cars. This was clearly a reminder that Toronto Police Service’s Chief Mark Saunders needed […]
During the organization’s strategic planning process, I led the development of a new: Vision statement, Mission statement, and Approach, which is a combination of values and guiding behaviours. […]
I worked with the United Way of London & Middlesex to develop and lead a branding process to re-position the iconic United Way from a ‘fundraiser’ to a ‘community impact’ brand. […]
January 2016 Company Katherine O’Brien Katherine O’Brien is a freelance content writer and editor who specializes in health, senior care and aging. Deliverables Through my brand identity development consulting process, I developed a: Brand platform consisting of: vision, mission, values, personality, target audience profile, differentiators, value proposition, promise, and tagline. Communications and marketing plan […]
December 2015 Yup & Nope: A one-minute (or so) look at brands in real life. Who’s doing it right and who’s doing it all wrong. Boost Child and Youth Advocacy Centre I was reading the paper and came across a photo of a person putting red sand in the cracks of a sidewalk. […]