December 2020 Company Shepherd Village Shepherd Village is Toronto’s largest not-for-profit seniors community on one site. Shepherd Village has cared for seniors since 1961 with an array of healthcare, retail, recreational, and spiritual services and four types of accommodation, from fully independent to full-care, all within a caring, Christian-based community. Deliverables In partnership with […]
May 2018 Company Higher Ed Communications Higher Ed Communications is the newly rebranded business of longtime professional communicator Sharon Aschaiek, who specializes in content strategizing and development for the post-secondary education sector. Deliverables Through my brand development consulting service, I developed the following for Sharon: Brand platform consisting of: vision, mission, values, personality, target […]
July 2017 Company Shepherd Village Shepherd Village is Toronto’s largest not-for-profit seniors community on one site. Shepherd Village has cared for seniors since 1961 with an array of healthcare, retail, recreational, and spiritual services and four types of accommodation, from fully independent to full-care, all within a caring, Christian-based community. Deliverables A Marketing and […]
During the organization’s strategic planning process, I led the development of a new: Vision statement, Mission statement, and Approach, which is a combination of values and guiding behaviours. […]
I worked with the United Way of London & Middlesex to develop and lead a branding process to re-position the iconic United Way from a ‘fundraiser’ to a ‘community impact’ brand. […]
January 2016 Company Katherine O’Brien Katherine O’Brien is a freelance content writer and editor who specializes in health, senior care and aging. Deliverables Through my brand identity development consulting process, I developed a: Brand platform consisting of: vision, mission, values, personality, target audience profile, differentiators, value proposition, promise, and tagline. Communications and marketing plan […]