November 2020 This article was written exclusively for IABC/Toronto Communicator Fall 2020 Off the bat, let me say I’m uncomfortable writing this. I wanted to take this opportunity to challenge myself and do some introspection about diversity, equity, and inclusion (DEI). You see, I’m not an expert. Not even close. Only once in my 20-year career as […]
June 19, 2018 This article was written exclusively for Nonprofit MarCommunity in 2018 By a show of hands, who’s scrambling to add more to your to-do list? Exactly. It doesn’t matter what we do or where we work, most of us are overwhelmed by our workloads. Part of the challenge is that it’s all important […]
October 13, 2017 This article was written exclusively for Nonprofit MarCommunity in 2017 Thanks to J. Lo, we know love don’t cost a thing, but marcom still does. Whether our marketing and communications ideas are lofty or little, things cost money. And, just as we say we can’t evaluate what we don’t measure, we also […]
July 2017 Company Shepherd Village Shepherd Village is Toronto’s largest not-for-profit seniors community on one site. Shepherd Village has cared for seniors since 1961 with an array of healthcare, retail, recreational, and spiritual services and four types of accommodation, from fully independent to full-care, all within a caring, Christian-based community. Deliverables A Marketing and […]
September 14, 2016 This article was written exclusively for Nonprofit MarCommunity in 2016 Every morning we decide what we’re going to do that day. At work, we have more or less a billion projects on the go and our to do list never gets shorter. The only way nonprofits, and staff, don’t implode from the […]
June 2, 2016 This article was written exclusively for Nonprofit MarCommunity in 2016 Every nonprofit organization I’ve worked with – in some way, shape or form – has values. They may be called Value Statements, Guiding Principles or Approach. Values may be a handful of characteristics, a paragraph or two or a paragraph for each value. Regardless of the […]