A basket full of bright red apples in an apple orchard

Building a marketing and communications budget

October 13, 2017 This article was written exclusively for Nonprofit MarCommunity in 2017 Thanks to J. Lo, we know love don’t cost a thing, but marcom still does. Whether our marketing and communications ideas are lofty or little, things cost money. And, just as we say we can’t evaluate what...

Circle of benches in the forest during autumn, with golden brown leaves covering the forest ground

Case study: Shepherd Village market research

July 2017   Company Shepherd Village Shepherd Village is Toronto’s largest not-for-profit seniors community on one site. Shepherd Village has cared for seniors since 1961 with an array of healthcare, retail, recreational, and spiritual services and four types of accommodation, from fully independent to full-care, all within a caring, Christian-based...

Old dilapidated wooded window frame starting to be covered by a wild, green vine

Nope: That’s your brand on 4 wheels

November 2016   Yup & Nope: A one-minute look at brands in real life. Who’s doing it right and who’s doing it all wrong.   Toronto Police Service If it has your name on it, it represents your brand. Even cop cars. This was clearly a reminder that Toronto Police...

Two red ants on a branch, each carrying a green leaf

Creating communications objectives from strategic goals

September 14, 2016 This article was written exclusively for Nonprofit MarCommunity in 2016 Every morning we decide what we’re going to do that day. At work, we have more or less a billion projects on the go and our to do list never gets shorter. The only way nonprofits, and...

four wooden boardwalks converge in the forest

Case study: The Law Foundation of Ontario

July 2016   Company The Law Foundation of Ontario Established by statute in 1974, The Law Foundation of Ontario is the sole foundation in Ontario with the mandate of improving access to justice. Through granting and collaboration, the Foundation invests in knowledge and services that help people understand the law...