June 2, 2016 This article was written exclusively for Nonprofit MarCommunity in 2016 Every nonprofit organization I’ve worked with – in some way, shape or form – has values. They may be called Value Statements, Guiding Principles or Approach. Values may be a handful of characteristics, a paragraph or two or a paragraph for...
March 2016 Company United Way of London & Middlesex Deliverables The purpose of this contract position was to develop and lead a branding process to re-position the iconic United Way from a ‘fundraiser’ to a ‘community impact’ brand (a movement United Ways were undertaking, individually, worldwide). The work included:...
January 2016 Company Katherine O’Brien Katherine O’Brien is a freelance content writer and editor who specializes in health, senior care and aging. Deliverables Through my brand identity development consulting process, I developed a: Brand platform consisting of: vision, mission, values, personality, target audience profile, differentiators, value proposition, promise, and...
December 2015 Yup & Nope: A one-minute (or so) look at brands in real life. Who’s doing it right and who’s doing it all wrong. Boost Child and Youth Advocacy Centre I was reading the paper and came across a photo of a person putting red sand in...
November 2015 Company Radiance Holistic Fitness Radiance Holistic Fitness is a personal training and wellness company of entrepreneur Lyndsay Rideout. Deliverables Through the brand identity consulting process, I developed the following for my client’s business: Brand platform consisting of: vision, mission, values, personality, target audience profile, differentiators, promise, name...